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Polished. Playful. And oh so Pretty

Portmans is the fashion destination for metropolitan girls who like to stay on top. For up-to-the-minute looks that are fast, fresh and ever evolving, Portmans has the fashion know-how that gets you going places. Portmans lives, works and plays in the inner city and with over 110 stores throughout Australia and New Zealand, you are never far from your next fashion fix.

Established in Melbourne in the 1940's, Portmans has become a style authority and arms you with the fashion inspiration to style up your own unique look. Portmans provides the ultimate outfit solutions and is coveted for its sharp tailoring, luxe knits and versatile essentials all topped off with lust-worthy accessories. Portmans' exceptionally chic take on dressing makes girls feel gorgeous and gives them the confidence to take on the world.

Portmans has a strong history of supporting Australian talent and over the years has recruited the likes of Alison Brahe, Miranda Kerr, Elyse Taylor, Abbey Lee Kershaw and Jess Hart. Portmans proudly supports the rise of girls who are going places and through its website uncovers and profiles the new guard of 'it' girls who are at the top of their game. If they've got it, Portmans are onto it.

Portmans' relaunched website is packed-full of exciting content and gives you exclusive access to the latest fashion news; top trends; inspiring shoots; sneak peeks behind the scenes; stylish girl's guides and of course all the must-have outfits from Portmans for the season.

Plus make sure you check out Portmans on Facebook and Instagram for real-time updates on all the hottest happenings.